We founded this company with one simple mission in mind. It’s what we call the Pet Health Revolution. It’s a worldwide movement to fight against the misleading labelling of large, commercial pet food brands, and shine a light on the non-transparency and questionable ethics of the pet food industry.

Instead, we recognize that just like us humans, our pets are what they eat. Our beloved pets deserve high quality nutrition, in order to live their best lives.

We believe in a world where a high-quality of life for all pets is the norm, enabling you to share more special memories with them!

We invite you to join us.